Digital Shelf Labels

Retail, especially the grocery market segment is rolling out high-tech digital shelf labels (DSL) today. It is a technology that could change not only grocery shopping but the retail customer experience as we know it. DSL technology will be installed on store shelves where paper price tags currently hang. This technology digitally displays pricing, promotions, nutritional information, product information as well as video ads and coupons for various products.

The technology gives retail the ability to instantly change prices, seamlessly sync with inventory and activate promotions across its stores, enabling it to change pricing instantly depending on market conditions and consumer interests and in freeing up employees who would otherwise change prices manually.

Put the consumer completely in control through out the store experience. einfochips provides digital shelf label and self-checkout solutions to reduce shop floor costs and improve customer wait times. These solutions enable on-call assistance, instant price updating and product information and mobile device communication.

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